Jul
04Pay Per Click Advertising – How The Pros Do It
Filed in: Home Based Business by John Rivers on 07-04-09Pay per click advertising, which is essentially about how to make the most money from relevant keywords, is a 3 step process.
1. Compile a list of relevant keywords 2. Use them correctly in your Google ads 3. Manage your campaign with the right adwords software
By the time we get to part three we will need software to manage our PPC campaign and there is nothing finer than the wonderful Ad Grenade.
For now we will focus on how to find a suitable list of keyword phrases to use in your ppc campaign – at zero cost !
Both ‘Keyword Tool External’ from Google and the first class Traffic Travis are free and do a first class job.
If you are not very experienced in internet marketing and/or money is tight, I would recommend sticking with the free tools to begin with.
How To Compile A Large list Of Relevant Keywords – FREE
To begin with, compile a list of obvious phrases from your niche, for example ‘grow roses’, ‘how to grow roses’, ‘how to grow climbing roses’, ‘how to grow hardy roses’ etc. Another free tip, enter your phrases into the Google search box and see if the dropdown menu comes up with more gems.
Run all of these, one by one, through Traffic Travis, when you get to the ‘send to sorter’ stage, eliminate any phrases of less than 2 words or greater than 10 as well as anything containing ‘free’ or ‘freeware’. Someone checking out free stuff hasn’t got their credit card out ! Traffic Travis will enable you to download your list to a *.txt file where you will manually delete unsuitable keywords.
At this point we load the entire list into Google’s ‘Keyword Tool External’ and click the ‘Get Keyword Ideas button, then add any extra keywords, that Google has suggested, to the list. When you download your list to a text file you will discover that it is arranged alphabetically.
Now sort this list into little groups of very closely matching keywords. You must understand how important this is, the keywords that your ad represents must both appear on the page the ad is pointing to and reflect what the page is about.
There isn’t space here to go into a lot of detail on how to use the two tools I have mentioned, however, I think the Google tool is almost self explanatory and Traffic Travis has some very good tutorials.
In other articles I will describe how I use keywords within a campaign and how to manage the campaign itself. When you get to stage three it will become all too clear why, without some kind of adwords software, this whole system would be impossible to manage.
John Rivers
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